Agency P increases ORM client base by 275% while growing revenues a whopping 95%
Company Details
Agency P quickly integrated an online reputation management (ORM) solution into it’s suite of products in less than 48 hours.
The Mission
Agency P’s approach was to ensure their clients were not marketing a “poor online reputation”. It was smart business to begin allocating a small percent of their clients marketing budget to reputation management. Agency P began to help their clients focus on a reputation strategy and not simply quick fix by adding positive reviews when they needed them. “Reviews Up helped us BUILD UP our client reputations and provided easily accessible tools from our customized Agency Dashboard. With one click access to help manage their clients reputation in a fraction of the time.
Powerful ToolkIt
Reviews Up tools that made an immediate impact for agency clients!
Digital Invites
Text & Email
QR Codes
Agency Designed
Smart Response
Agency Controlled
Website Widgets
WordPress Friendly
Marketing Toolkit features used in this ad agency reputation case study.
Challenge
Agency needed help:
- Offering new products (like Reputation)
- Engaging new customers (conversation starter)
- Adding value to existing customers (helping them succeed)
- Adding new revenue stream (driving growth)
With more SaaS based website development and 3rd party add-on solutions, digital ad agencies like Agency P were looking for new easy-to-integrate products that could add immediate value to current and future customers.
Solution
Reviews Up Agency Select Program is launched:
- Agency recommended dedicating a small % of existing client marketing budgets to reputation management
- Agency onboarded current and new clients to Reviews Up
- Active and passive ORM marketing channels activated (Invitations, QR codes, Widgets)
- Curated AI powered smart responses created to quickly reply to incoming feedback
- Easy-to-use dashboard was utilized for managing client ORM initiatives
- Add-ons approved and activated for increased agency revenues
Reviews Up’s Agency Select plan enabled the digital agency to take control of key channels that were readily available and had been managing. These channels included Google My Business (GMB) and Facebook business pages.
Additionally, the Reviews Up proprietary channel offered the agency the ability to drive more feedback for customers by offering an alternate option for leaving and promoting this feedback across various marketing outlets. This RU channel increased their client’s feedback conversion by a 35% simply by providing their clients an alternate option to seamlessly leave feedback. A larger percent of the market doesn’t have Google or FB and cannot leave a review, while others that do may prefer to not promote their feedback on these mainstream reputation channels.
After setting up their client accounts, Reviews Up allowed the Agency and their clients to engage customers via active and passive methods. Active tools included sending digital invitations via text message (SMS) or email to verified customers while offering options for preferred channels of choice. Passive tools included QR codes that were strategically placed at customer locations using door and desk signage, engaging stickers and traditional business cards. Once activating all tools the reviews started rolling in for client locations.
The AI powered Smart Response feature sent quick alerts to Agency staff or clients when feedback was received and curated response suggestions based on rating for replying in seconds. Agency dashboards allow the Agency to customize these response suggestions for their clients to ensure a more personalized and organic reply. The Smart response service can be offered as a managed solution for their clients and generate added revenue to the reputation management program.
By leveraging the Reviews Up WordPress plugin the Agency was able to quickly and securely integrate key marketing widgets (Floating, Horizontal and Full-Page) on their client’s WordPress websites.
Results
Integrating An Online Reputation Solution Is a Win-Win
- 11 new reputation plans activated in less than 90 days
- Better reputation management and proven results for clients
- Time savings of over 20 staff hours per month (down from 40 hours)
- Better overall service and support
- Empowered Agency with a scalable ORM strategy for future success
The Agency was able to engage existing and potential clients with an innovative suite of reputation products and services. These solutions required little or no training and seamlessly integrated with the advertising agency’s core competencies. These areas included website development, creative, content creation, social media and paid advertising.
Conclusion
A digital advertising agency’s decision to embrace Reviews Up as partner for building and managing a strong reputation for its clients has directly lead to increases in revenue, client accounts, time efficiencies, better service and valuable new product offerings.
Thanks for reading our Ad Agency Reputation Case Study