Bank Case Study
Embassy uses Reviews Up to rapidly improve online reputation to hire top talent and gain market share on loan products
Embassy Bank a community bank in Eastern Pennsylvania with 10 branch locations was looking to improve the amount of reviews they had collected from verified customers to more accurately reflect their good reputation to the online community.
Reviews Up tools that made an immediate impact!
Text & Email
Signage & Stickers
Powered With AI
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Bank needed help:
After finding it difficult to organically curate reviews from verified customers, Embassy Bank was looking for reputation solution to easily integrate with their ecosystem and that would help connect with customers to leave feedback. Additionally providing a secure dashboard with tools to manage their bank’s reputation.
Review’s Up Enterprise Program is launched:
Reviews Up’s Enterprise Program enabled Embassy to take control of key social media channels – such as Google My Business (GMB) pages for all branch locations, Facebook business page and our Reviews Up channel for converting users who wanted an alternate option for leaving public or private feedback.
After easily connecting channels, Reviews Up allowed Embassy Bank to engage customers via active and passive methods. Active tools included sending digital invitations via Text Message or Email to verified customers while offering options for preferred channels of choice. Passive tools included QR codes that were strategically placed in branches using door and desk signage, engaging stickers and traditional business cards (handed out at drive-up visits or enclosed with product documentation). Once activating all tools the reviews started rolling in for all locations.
The AI powered Smart Response feature allows for quick alerts to users or managers when reviews are received and elegant curated response suggestions that staff can select and further customize before posting.
Phase II initiatives have already begun and will allow Embassy Bank to further integrate tools to help market, share and engage both existing and new customers using Reviews Up Widgets, social share and more. For details look for future updates to this Embassy Bank case study.
More positive reviews & customer engagement equals
Embassy Bank’s decision to embrace Reviews Up as a technology partner for building and managing a strong digital reputation has directly lead to increases in lending opportunities, growth in deposit accounts, and the ability to attract and hire top talent. These gains and more will allow the bank to learn from it’s customers and continue their plans for future growth.